I don't really watch TV. Especially Arabic TV, and on the rare occasions that I do, it would either be National Geographic Channel, Jamie Oliver, or BBC's Top Gear (yes.. top gear). But.. you don't have to be a TV-aholic to notice the evil commercials and ads on there.
One ad that seriously gets under my skins is the Fair&Lovely ad. More than one actually, they keep making new ones every season.
So basically this is how it goes in all of their ads. A girl with a natural olive complexion and dull hair (notice how this isn't a shampoo ad) is pictured as being miserable and unsuccessful in whatever she does. She starts using fair&lovely, and suddenly.. she gets the dream job, everyone starts liking her, she starts smiling, her hair becomes gorgeous, and lets not forget her confidence and self esteem!!!!
Their advertising line is "Say yes to life!". So unless you're very white and very beautiful (good looking is not good enough), you have no life. You're worthless.
Now please tell me... what EVIL is this?!
This isn't about a company that wants to make more sales, its about making women feel uncomfortable in their own skin, and when I say skin, I don't mean the layer of soft tissue that covers their muscles and what not, I mean making them hate their surroundings and blame their failure on their lack of unrealistic-beauty that is shown in most ads and commercials.
This would lead them to use more of the products that are being advertised, which are poisonous and do more harm than good, live with an obsession of being beautiful (and I think we've all seen where that could lead), etc.. etc.. and therefore living an unnatural, unhealthy life, unable to focus on bigger goals. Not to mention the emotional struggle they have to live through when comparing themselves with the models of said ads.
Why I mentioned the Fair&Lovely ad is because it's extremely obvious, pardon me, but you'd be a giant idiot if you didn't notice.
I don't understand why no one talks about this??!!! Where is all that talk about empowering women? Where are all those silly feminists? The women's rights activists? The WORLD?! And they have the nerve to call hijab oppressive!!!!???
People are either seriously blind, or they can see, but they don't really care.
I could write three more posts about how this particular ad can harm society, including how a husband would look at his wife after seeing the ad and despise her for not looking as attractive as the model. How women would get judged based on their looks.. etc. (yes.. some people can be that superficial, even if it was only deep in their hearts), but I'd leave that to another day.
P.S I hope no one felt offended by the word "giant idiot", that was a metaphor, and I don't mean "you" per se, I mean people in general. Besides, when one is ranting on their blog, they have the right to use such words.